OPERATIONS AND BUSINESS INTELLIGENCE RESEARCH GROUP

OUR ACHIEVEMENTS

no of publications

no of grants received

consultation projects

community projects

OUR RESEARCH INTERESTS

Pioneer in Information Technology and Informatics research domain, our research interests include, but not limited to the following areas;

  • Analytics & Visualisation
  • Augmented Reality & Gamification
  • Digital Transformation & Digital Government
  • Social Media & Knowledge Management
  • User Experience, Interaction & Usability Design

Meet the team

Dr Roslina Ibrahim (Head of OBI RG)

Expertise

Informatics, Design, Developments and Evaluation of educational information systems (educational games in particular), Adoption/Acceptance of information systems (offline/online systems), Research Methodology in Information Science/ IS, Advanced Quantitative Analysis using Structural Equation Modelling (AMOS), Usability Evaluation of computer applications/information systems/web-based applications

AP Dr Norzairah Ab Rahim

Associate Professor
Email: nzairah@utm.my
Url: http://people.utm.my/norzairah/

Expertise

Informatics, Technology Adoption, Implementation and Use, Technology Appropriation, Social Media Impact, Qualitative Research

Dr Rasimah Che Mohd Yusoff

Expertise

Informatics, Multimedia in Education, Mixed Reality Technology, Technology Acceptance

Dr Norziha Megat Mohd Zainuddin

Expertise

Informatics, Augmented Reality, Disability (Deaf) and Education, Software Development, Usability Testing

Dr Nurulhuda Firdaus Mohd Azmi

Senior Lecturer
Email: huda@utm.my
Url: http://people.utm.my/hudafirdaus/

Expertise

Software Engineering, Operational Research, Data Mining (Information Filtering, Adaptive Filtering), Knowledge Discovery Database, Computational Intelligence, Biological Inspired Algorithm, Genetics Algorithm

Dr Doris Wong Hooi Ten

Senior Lecturer
Email: doriswong@utm.my
Url:http://people.utm.my/doris/

Expertise

Informatics, Information Visualization, Adaptive Web System, Gamification, Human Computer Interaction, Multimedia Technology

Dr Suraya Yaacob

Expertise

Informatics, Data Visualisation, Design Thinking, Active Learning, Informatics in Society, Design Science Research Method (DSRM)

Dr Nur Azaliah Abu Bakar

Expertise

Informatics, Digital Government, Enterprise Architecture, Business Intelligence, ICT Strategic Planning, Analytic Hierarchy Process (AHP), Enterprise Information Assurance, Information Security Management System (ISMS)

Our Activities

OBI Dec 2018 Meeting

December 2018 Meeting Date: 19 December 2018 (Wednesday) Time: 9.30 am -10.30 am Venue: OBI RG Room, Level 3, Menara Razak UTM KL Agenda: 2018 Achievements Summary 2019 Planning

Research Talk with Dr Erwin Fielt of QUT

Razak Faculty of Technology and Informatics and OBI RG has successfully conducted a talk session with Dr Erwin from QUT.  Thanks Dr Erwin for your slot, hope to see you again next year for further collaboration.

SLR Workshop

Operations and Business Intelligence Research Group, Razak Faculty of Technology and Informatics UTM is inviting you to attend the: Workshop on SYSTEMATIC LITERATURE REVIEW: Tips & Tricks Date: 14th Nov 2018 (Wednesday) Time: 9.00 am - 5:00 pm Venue: Informatics...

Join Our Research Team

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Whether you aspire to conduct cutting-edge research that will contribute to global knowledge or hold a leadership position in your field with government or industry, we invite you to be part of OBI Research Team in furthering your graduate study at Razak Faculty of Technology and Informatics UTM Kuala Lumpur. Graduate education and research are among the University’s foremost missions.  UTM welcomes students with a range of qualifications and achievements that demonstrate potential to benefit from our research-led learning and teaching.

Contact Us

9 + 9 =

Head of OBI Research Group
Level 5, Menara Razak
Universiti Teknologi Malaysia
Jalan Sultan Yahya Petra
54100 Kuala Lumpur
Malaysia