OPERATIONS AND BUSINESS INTELLIGENCE RESEARCH GROUP
OUR ACHIEVEMENTS
no of publications
no of grants received
consultation projects
community projects
OUR RESEARCH INTERESTS
Pioneer in Information Technology and Informatics research domain, our research interests include, but not limited to the following areas;
- Analytics & Visualisation
- Augmented Reality & Gamification
- Digital Transformation & Digital Government
- Social Media & Knowledge Management
- User Experience, Interaction & Usability Design
Meet the team
Dr Rasimah Che Mohd Yusoff (Head of OBI RG)
Senior Lecturer
Email: rasimah.kl@utm.my
Url: http://people.utm.my/rasimah
Expertise
Informatics, Multimedia in Education, Mixed Reality Technology, Technology Acceptance
Assoc Prof Dr Norzairah Ab Rahim
Associate Professor
Email: nzairah@utm.my
Url: http://people.utm.my/norzairah/
Expertise
Informatics, Technology Adoption, Implementation and Use, Technology Appropriation, Social Media Impact, Qualitative Research
Assoc Prof Dr Roslina Ibrahim
Senior Lecturer
Email: iroslina.kl@utm.my
Url: http://people.utm.my/roslina/
Expertise
Informatics, Design, Developments and Evaluation of educational information systems (educational games in particular), Adoption/Acceptance of information systems (offline/online systems), Research Methodology in Information Science/ IS, Advanced Quantitative Analysis using Structural Equation Modelling (AMOS), Usability Evaluation of computer applications/information systems/web-based applications
Dr Norziha Megat Mohd Zainuddin
Senior Lecturer
Email: norziha.kl@utm.my
Url: http://people.utm.my/norzihamegat/
Expertise
Informatics, Augmented Reality, Disability (Deaf) and Education, Software Development, Usability Testing
Dr Nurulhuda Firdaus Mohd Azmi
Senior Lecturer
Email: huda@utm.my
Url: http://people.utm.my/hudafirdaus/
Expertise
Software Engineering, Operational Research, Data Mining (Information Filtering, Adaptive Filtering), Knowledge Discovery Database, Computational Intelligence, Biological Inspired Algorithm, Genetics Algorithm
Dr Doris Wong Hooi Ten
Senior Lecturer
Email: doriswong@utm.my
Url:http://people.utm.my/doris/
Expertise
Informatics, Information Visualization, Adaptive Web System, Gamification, Human Computer Interaction, Multimedia Technology
Dr Suraya Yaacob
Senior Lecturer
Email: suraya.yaacob@utm.my
Url:http://people.utm.my/suraya/
Expertise
Informatics, Data Visualisation, Design Thinking, Active Learning, Informatics in Society, Design Science Research Method (DSRM)
Dr Nur Azaliah Abu Bakar
Senior Lecturer
Email: azaliah@utm.my
Url:http://people.utm.my/nurazaliah
Expertise
Informatics, Digital Government, Enterprise Architecture, Business Intelligence, ICT Strategic Planning, Analytic Hierarchy Process (AHP), Enterprise Information Assurance, Information Security Management System (ISMS)
Ir. Dr. Istas Fahrurrazi Bin Nusyirwan
Senior Lecturer
Email:istaz@utm.my
Url:http://people.utm.my/istaz
Expertise
Our Activities
OBI Dec 2018 Meeting
December 2018 Meeting Date: 19 December 2018 (Wednesday) Time: 9.30 am -10.30 am Venue: OBI RG Room, Level 3, Menara Razak UTM KL Agenda: 2018 Achievements Summary 2019 Planning
Research Talk with Dr Erwin Fielt of QUT
Razak Faculty of Technology and Informatics and OBI RG has successfully conducted a talk session with Dr Erwin from QUT. Thanks Dr Erwin for your slot, hope to see you again next year for further collaboration.
SLR Workshop
Operations and Business Intelligence Research Group, Razak Faculty of Technology and Informatics UTM is inviting you to attend the: Workshop on SYSTEMATIC LITERATURE REVIEW: Tips & Tricks Date: 14th Nov 2018 (Wednesday) Time: 9.00 am - 5:00 pm Venue: Informatics...
Join Our Research Team
Whether you aspire to conduct cutting-edge research that will contribute to global knowledge or hold a leadership position in your field with government or industry, we invite you to be part of OBI Research Team in furthering your graduate study at Razak Faculty of Technology and Informatics UTM Kuala Lumpur. Graduate education and research are among the University’s foremost missions. UTM welcomes students with a range of qualifications and achievements that demonstrate potential to benefit from our research-led learning and teaching.
Contact Us
Head of OBI Research Group
Level 5, Menara Razak
Universiti Teknologi Malaysia
Jalan Sultan Yahya Petra
54100 Kuala Lumpur
Malaysia