Industrial design is the integration of aesthetics, technology, ergonomic and marketing – know- how into new products, in which needs of people are transformed into potentially commercially product.

The Industrial Design programme curriculum at UTM RAZAK School of Engineering & Advanced Technology as a whole can be regarded as one big creative-course, directed towards new products as commercially and business-oppournities. Through a series of design-projects, which is the core of the curriculum, the students get to go through a creative problem-solving design attitude. This inculcates the attitude that evokes interest in applicable know-how and skills. The curriculum is balanced in such away, that knowledge and skills learned through courses can almost immediately be applied in the product design project.

The industrial design is a three-year programme. There is a internship in the second year with company locally and planning abroad. The education model we apply at Industrial Design UTM RAZAK School of Engineering & Advanced Technology is unique in Malaysia. Student will work in a simulated professional design environment, where they work in group and individual. The students are also given related individual assignments. About 80% of the student’s time is spent on the core courses, about 20% on university compulsory courses in which students acquire basic knowledge and skills. The programme course consists of basic training and subsequently specialisation in different areas.

Students are thoroughly introduced to the design profession in the first year, so they will find out quite quickly whether they are suited to it or not. All students develop a digital portfolio detailing this kind of experience during the course of his or her studies showing what they have created or learnt. Students are graded on their portfolios and formal examinations. Successful completion of the programme in Industrial Design results in Bachelor of Science Industrial Design.


Programme Objectives

  1. To produce graduate who are knowledgeable and technically competent in industrial design discipline contributing to industrial growth.
  2. To produce graduate who can communicate effectively, demonstrate leadership qualities and manage design projects in an organization.
  3. To produce graduate who are capable of solving design problems innovatively, creatively and ethically through sustainable approach.
  4. To produce graduates who are able to practice life-long learning for successful career advancement and are aware of entrepreneurship opportunities.

Programme Outcomes

  • Ability to discuss, articulate and apply knowledge in relation to culture, environment, technology, manufacturing and practice in industrial design and the related field.(KW).
  • Ability to apply techniques, skills and theories of design, communication, technology, environment, culture and practice into industrial design work (AP).
  • Ability to apply techniques and skills in prototyping, drawings, drafting and computer modelling into industrial design work (PS).
  • Ability to convey ideas, express rationale, and provide solutions clearly in written, verbal and graphic in an appropriate form for a given audience (CS).
  • Ability to identify, analyze and evaluate and solve issue or design problem, issues, or tasks by integrating knowledge in design, to conclude and produce alternative solution (TS/TH).
  • Ability to interact, collaborate and negotiate responsibly within team of colleagues and/or community (TW).
  • Ability to demonstrate ethical values in executing tasks and projects to safeguard the development of the society and environment (GC).
  • Ability to acquire resource, select, retrieve, evaluate, and manage information from various sources; appreciate new ideas and be capable of independently learn new skill/knowledge/new concept in industrial design (SC).
  • Ability to acquire entrepreneurship knowledge and skills in industrial design and related creative endeavors and enterprises (ES/BU).
  • Ability to demonstrate the ability, versatility and readiness in adjusting to different design environment and situation (AD).



Core Courses
SRSD 1014: Design Fundamentals 01
SRSD 1024: Design Fundamentals 02
SRSD 1033: Design Drawing
SRSD 1042: Workshop Technology
SRSD 1052: Creative Construction
SRSD 1062: Introduction to Prototypes
SRSD 2014: Industrial Design 01- Design Styling
SRSD 2024: Industrial Design 02- Product Design
SRSD 2042: Product Design History
SRSD 2062: Design Research and Methods
SRSD 3014: Industrial Design 03- Design for Society
SRSD 3024: Industrial Design 04- Design for Sustainability
SRSD 3032: Innovation Management and Product Development
SRSD 3042: Malaysian Design History
SRSD 4015: Design Portfolio Project 01
SRSD 4025: Design Portfolio Project 02
SRSD 4032: Professional Practice
SRSD 4042: Production Management for Industrial Design

Engineering Courses
SRSD 1083: Technical Drawing
SRSD 2072: Materials for Design
SRSD 2082: Manufacturing For Design
SRSD 2093: Engineering Mechanics
SRSD 2123: Ergonomics for Design
SRSD 3092: Electrical and Electronics for Design

Math and Marketing Courses
SRSD 1103: Mathematics for Design
SRSD 2113: Statistics for Design
SRSD 3102: Product Costing
SRSD 3112: Principles and Marketing Strategy
SRSD 3122: Consumer Behavior

Elective Courses
SRSD 1073: Digital Product Visualization
SRSD 1093: CAD (Computer Aided Drafting)
SRSD 2033: CAID (Computer Aided Industrial Design)
SRSD 2103: Engineering Science
SRSD 3043: Computer Graphics Application
SRSD 3053: Photography
SRSD 3063: Graphic Design
SRSD 3073: Design Issues
SRSD 3083: Advanced Modeling and Animation

Undergraduate Project Courses
SRSD 4912: Undergraduate Project 01
SRSD 4924: Undergraduate Project 02

University’s General Courses

Undergraduates in the Bachelor Degree Program are required to register for the University’s General Courses during their Duration of Study. These courses are offered and conducted by the Centre of General and Co-Curriculum Courses (CGCC) and Language Academy. The courses are categorized as follows:

  1. Appreciation of Philosophy, Values and HistoryUICI 1012: Islamic and Asia Civilisation (TITAS)
            UHAS 1172: Malaysian Dynamic (Local Student)
            UHAS 1162 / UHAK 1022:  Arts, Custom and Belief of Malaysian (International Student)
  2. Generic SkillsUHAK 1012: Graduate Success Attributes
            UHAK 2092: Entrepreneurship and Enterprise Development
  3. Knowledge EnhancementUICL 2302: The Thinking of Sciences and Technology
            UICL 2092: Philosophy of Islamic Art
  4. Service Learning Co-curriculum
            UKQK 2XX2: Service learning Co-curriculum Elective
  5. Language Skills
            ULAB 1122: Academics English Skills
            ULAB 2122: Advanced Academic English Skills
            ULAB 3162: English for Professional Purpose
            ULAC 1112 / ULAJ 1112: Mandarin Language 1 / Japanese Language 1

It is compulsory for every undergraduate to take a total of 22 credits of University General Courses throughout the 4 years of study of which 8 credits are from the ULAB and 2 credits of co-curriculum. The composition of University’s General Courses is still under revision. Students will be notified when required.



The Royal Academic Prize
The prize is contributed by the Office of the Keeper of the Royal Seal. The prize is awarded to one (1) Bumiputra and one (1) Non-Bumiputra graduates who have obtained a First Class Degree and are actively involved in co-curricular activities. The prize includes cash of RM 2500, a certificate and a medal.

The Chancellor’s Award
This award is bestowed to the best two (2) graduates who have obtained a First Class Degree. The award consists of cash, a certificate and a medal 

The Vice-Chancellor’s Award
This award is bestowed to the best graduate who has obtained a First Class Degree from each faculty. The award consists of cash, a certificate and a medal. 

The Alumni’s Prize
The prize is given to the best graduate from each faculty. The prize consists of cash and a certificate. 

The Academic Prize
The prize is given to the best graduate for each programme in each faculty. The prize is contributed by Statutory and Professional Bodies and Private Companies. The prize consists of cash, a medal and a book or Certificate of Appreciation.

The Dean’s List
A student who obtains a GPA 3.67 and above will be awarded a Dean’s List Certificate, provided that he/she has registered for at least 12 credit hours for that semester excluding courses with HS and HW status. The remark “Dean’s List” will be printed on the student’s transcript.


Graduate of the programme can be employed as product designer, automotive designer (styling), furniture designer, and packing designer.